Welcome to My Digital Journey Portfolio

I’m Mark Dillerop, a seasoned expert in Digital Strategy and Transformation. My digital journey spans over 25 years, during which I’ve delved deep into various domains:

Accessible Human-Centric (Public) Services:
At the heart of my transformations is the human experience. I believe in tailoring services to meet the evolving needs of the customers and public, ensuring that every touchpoint is relevant.

Omnichannel:
Over the years, I’ve championed the creation of integrated experiences across various channels, striving for consistency and seamless ease of access at all touchpoints.

Value Realization:
Beyond mere implementation, my primary focus has always been on deriving tangible value from every digital initiative I undertake. My aim is to create tangible value not just for end-users, customers and the public, but also for the businesses and stakeholders involved.

Global Corporate Expertise:
With extensive exposure to the global corporate world I’m  equipped with best practices that drive transformative results.

Visual Synthesis & Systems Thinking:
I have a knack for conceptualizing and visualizing complex and complicated situations, systems and processes. This skill has been instrumental in simplifying the digital landscape, speaking a shared visual language, and driving focused discussions among stakeholder

Leadership:
Managing (global) teams, guiding projects and programs, advising senior-, executive- and board level management, and ensuring success, are integral parts of my journey. It’s always been about timely delivery and maximizing value realization.

Being deeply engaged with the 4th Industrial Revolution (4IR), I recognize its significant transformative potential for both businesses and our wider society. The fundamental formula I’ve created and adopted to navigate this landscape is:

Result = Traffic x Conversion

Result

The result quantifies the tangible outcome of this formula, reflecting the value generated from effectively leveraging both traffic and conversion within your digital/4IR ecosystem.

Traffic

In the realm of digital transformation and 4IR, traffic represents the volume of users or datapoints accessing a digital platform or service.

Conversion

Conversion denotes the efficacy of turning this user engagement into desired outcomes and behavior, be it sales, sign-ups, or other actions.